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What kinds of visual and emotional appeals draw you into an ad? What makes you pay attention? What makes you remember it? What makes you want to buy what they are selling?

When looking at advertisements in like magazines the most appealing visual elements that draws my attention to the specific ad are colors in general. The brighter or the more the colors stand out from the magazine makes me pay more attention to the specific advertisement. Some other visual appeals that make me really look at an advertisement are, celebrities, clothing brands, jewelry and makeup. These different appeals are all interests of my own that make me want to pay attention to the ad or even buy that product that it’s selling. Celebrities can be a big part of my own appeal as seeing a celeb will pop out and make me look. It also makes me think about, maybe this celeb is using this product and that’s how she looks that good and maybe I should go try it out, so I go buy that specific product. Celebrities have a huge impact on products; they are a big selling point to any product they may endorse. Some emotional appeals that draw interest to myself to an ad could be those certain ads that have a sad feel to it, whether the advertisement is about a specific cause, disease or organization. Using focus points such as; a sad puppy dog, a baby, children or dark colors on a picture really draws me into an advertisement using an emotional appeal. Also this can use an opposite affect, if the ad has someone who looks happy or excited on it makes me look and pay attention because maybe I’ll want to buy the product that makes them feel that way. Some advertisements that make me pay attention and actually remember it are the ones with lots of exciting bright colors. The advertisements that make me remember it and its product the most are ones with famous and trust-worthy celebrities using and endorsing that product. This kind of advertisements make me want to go out and buy that product right away!